We were asked to come up with a digital campaign for the AT&T Motorola Backflip, a phone that streams Facebook, Twitter and more on a single screen. All of your updates appear in real time, like breaking news headlines from major publications. From this insight, we created the “Breaking the news that’s important to you” campaign.
This app literally makes your life front-page news by pulling in your status updates, photos and tweets to create a magazine cover story.
It won a CAPLES award and an ADDY.