The U.S. Criminal Justice System was created to protect all American citizens. But to millions of minorities, it’s a racially biased cycle of injustice. To drive reform, we sought to expose the hypocrisy of the entire system and reignite a stalled national conversation.
We partnered with rapper and victim of injustice, Meek Mill, in a NY Times Op-Ed film that dismantled the entire Criminal Justice System using its own words.
Within hours the video was trending on Twitter and in less than a month, it earned over 660 million impressions, giving new momentum to the reform movement. Six weeks after the release, the most transformative reform bill in history, The First Step Act, was passed.
The Webby Awards: Winner // Webby for Good // Video- Public Service & Activism
The Webby Awards: Nominee // Performance-Craft // Video – Best Writing
The One Show: Merit // Interactive & Online // Online-only Video- Single
The One Show: Merit // Moving Image Craft – Writing // Single
AICP Show: Shortlist // Concept