Beth Kushner
Creative Director | Writer
GE Throttle Up
GE asked us to create an ad that shows how they're at work, making the world work better.
THROTTLE UP was a massive interactive hologram that let people build and launch a life-size GE GEnx jet engine.
The exhibit was showcased during Creative Week 2012. Over 2,000 people came to experience it themselves. Fun Fact: David Cross and Amber Tamblyn were two of those people.
